Might people change their mind, and if so to who?
Some fascinating detail from the latest Ipsos poll, their first of the election campaign proper:
![Ipsos Political Monitor graphs - people who may change their minds at historic high levels](https://www.markpack.org.uk/files/2024/06/Ipsos-Political-Monitor-graphs-people-who-may-change-their-minds-at-historic-high-levels-790x381.png)
That 45% is high compared to previous general elections unless you go all the way back to 2010 and the huge turmoil during that campaign.
How might people switch? Here’s what Ipsos found on that:
![Ipsos Political Monitor graphs - which parties people might switch to](https://www.markpack.org.uk/files/2024/06/Ipsos-Political-Monitor-graphs-which-parties-people-might-switch-to-790x415.png)
Get the essential polling book
![Polling UnPacked book cover and Sunday Times review quote](https://www.markpack.org.uk/files/2022/03/Polling-UnPacked-book-cover-and-Sunday-Times-review-quote-790x444.jpg)
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