Go direct and buy celeb activity online

IfOnly is a website that lets anyone (well, anyone with enough cash) buy celeb activity direct – e.g. if you’ve got $80 to spare and you know who Summer Sanders is* you can pay her to send a personalised tweet to someone you know.

(You can of course also do this if you don’t know who she is, but even by the standards of paying strangers money online to do stuff, that would be weird.)

If you’re tempted, click here and spend away.

There’s also plenty of more traditional celeb activity available via the site, such as paying a celeb chef to cook a meal for you and your friends.

It’s easy to see how services like this could end up making buying such activity popular with a much wider range of people, just as self-service advertising services such as Google Ads means millions of people who have no idea how to contact an advertising agency have instead become advertisers by buying direct.

* Olympic Gold Medal winning swimmer